5 ways you can use Chat GPT to boost your marketing plans
Chat GPT is currently one of the most trending topics in the market, and for good reason, it’s a game changer, no doubt.
The seemingly magical capabilities come from Chat GPT’s dense neural network of more than 175 billion parameters and insane natural language processing abilities.
This blog post contains 5 practical ways to use ChatGPT for Social Media Marketing.
Chat GPT is currently one of the most trending topics in the market, and for good reason, it’s a game changer, no doubt.
In basic terms it’s an excellent assistant, capable of performing basic tasks with just a few lines of well thought out commands. The more accurate and detailed your command, the better the outcome. Think of your commands like a brief, the more they have in them, the greater the output.
The seemingly magical capabilities come from Chat GPT’s dense neural network of more than 175 billion parameters and insane natural language processing abilities.
But if you’re honest with yourself, and me, you have no idea how to use it for your own businesses marketing or content strategy.
This blog post contains 5 practical ways to use ChatGPT for Social Media Marketing.
1.📆 Create Content Calendars 📆
One of the best ways to use Chat GPT is to help support your content creation, whether that is a monthly social media plan, email marketing topic list or web content.
As I mentioned previously, it’s all about the command, so the more you focus, the more detail you add, the better the output. It’s not just the type of content you need to ask for, but the format too.
Command: Create a social media content calendar for a new vegan donut bakery in Middlesborough. I want the calendar for April 2023 in a tabular format, including the date, post idea, and caption.
2.#️⃣ Find Relevant Hashtags #️⃣
Don’t know which hashtag to use in your post? Struggling to cut through the noise on Instagram? Ask ChatGPT for help! Even better, you can alter the provided command, to find hashtags by caption or goal.
Command: List of the hashtags related to Vegan Donuts
3.🤳 Find Influencers for your campaigns 🤳
Thinking of working with influencers, but not sure where to start looking for the right ones for you and your campaign.
ChatGPT can find influencers in your niche, giving you a starting off point for campaign. Again, as before, the more information you add in the better. Be that locations, niche and platform along with your goal.
Command: Find me 10 UK Instagram influencers who focus on vegan lifestyle and food with more than 5000 followers
4.📝 Write Social Posts📝
As we saw earlier Chat GPT can help you create content plans, but it can go one step further. It can help you generate the actual posts, from simple call to action captions to detailed content that offers value and insights to your followers/prospective customers.
Take the following prompt, for example:
Command: Act like you are a highly experienced social media copywriter. Write an effective post on how to make more sustainable lifestyle choices. The post should be engaging and start with a solid hook to grab the reader’s attention.
5.🛒 Social Media Ad Copy🛒
Social media ads send most people into a tailspin, if that sounds about right, I’m pretty sure most of that is down to two things, the copy for the ads, and the audience you want to see said ads. Chat GPT can come in handy, firstly you can use it to generate ad copy for various platforms, the secondly generate Take the following prompt, for example.
Command 1: Create me a Facebook Ad copy for a vegan donut shop in the north of England
Command 2: Create me a Facebook Ad audience for a vegan donut shop in the north of England
So, there you have it, 5 ways you can use Chat GPT to help support and boost your social media presence.
I would love to know if you put any of these into practice, and how you get on with it!
5 Social Media Trends for 2023
New year, new social media strategy.
If an updated social strategy is on your 2023 agenda, and want to understand the key trends that you need to incorporate and keep an eye on, I have 5 of the best right here!
New year, new social media strategy.
If an updated social strategy is on your 2023 agenda, and want to understand the key trends that you need to incorporate and keep an eye on, I have 5 of the best right here!
📱 EMBRACE TRENDS, BUT MAKE THEM YOUR OWN
It’s not enough to just ‘copy and paste’ viral trends any more, you need to add the unique traits that make your brand presence your own. So yes, utilise those trending TikTok sounds, recreate those dances, jump on those reaction/stitches, but make sure the voice you’re using is your own, and you’ve got YOUR audience in mind.
LATER GOOGLE 👋🏼
There’s been a huge increase in social media users heading to TikTok and Instagram for search instead of the usual search engines.
What does this mean for you? It means if you want your content to get discovered, optimising your posts with keywords is more important than ever.
Get started by making a list of keywords you’d like your brand to rank for and be sure to regularly create social content around them, adding them into the captions as well as the hashtags, along with any copy added to the video itself.
🐐 UGC IS THE G.O.A.T
You simply cannot have missed the influx of brands sharing UCG, user generated content, and the value of it shows no signs of diminishing, in fact a 2021 study revealed that 80% of consumers say UGC highly impacts their purchasing decisions.
Weaving UGC into your social content should be at the forefront of your social plans. If you’re struggling for UGC, you can hire a UCG content creator to do it for you.
These freelancers, focus on creating content that looks like customers content, but you control the narative more. A lot points to these types of creators filling a gap in the market, leading to an increase in micro creators who monetise their creative skills, without the need to post on their own channels.
LINKEDIN AIN’T OVER YET 💻
LinkedIn may be the grandparent of the social media platforms, but that’s not to say that you should be dismissing it, in fact, just like all social platforms, it’s about adjusting how you use it.
Within your business/brand, you have an expert, a voice of understanding, whatever your product or service. Utilise them, make them the face/spokesperson for the brand on LinkedIn.
Creating regular content that people can come to rely on, make the profile a go to place to add value to the brand.
There you have it, 5 ways to bring your social strategy into 2023 and make it work harder for you.
Let me know if you add any of these into your strategy and how they work out for you!
How To Find Your Why
Social media is a fantastic tool for finding new customers and continuing to develop relationships with existing ones, but to truly connect with others, we need to share our ‘why’.
“People don’t buy what you do, they buy why you do it.” This is surely the most important aspect of the 2013 TED Talk by US-based ‘leadership expert’, Simon Sinek.
It should be at the heart of your presence on social media, regardless of industry, offering or expertise, as much as it is a part of your offline business proposition.
Social media is a fantastic tool for finding new customers and continuing to develop relationships with existing ones, but to truly connect with others, we need to share our ‘why’.
Your business why may be rooted in a personal why, it may come from years of experience in an industry. Whatever the root of your why, sharing it with your followers reinforces a sense of trust and community. Tell your followers/community what gets us out of bed in the morning, why you are so passionate about what we do and what you believe in.
Never before have consumers been more interested in the stories behind the brands they engage with and allow into their lives, and even more so the people behind the brand. It isn’t enough anymore to be a faceless brand who pushes content, long gone are the days of relying on print or tv media, instead you have the power right in the palm of your hand to include customers in your brand.
Thanks to smartphones and social media, we have all the tools we need to capitalise on this interest, engage with our customers and followers in a very real way, and tell them our ‘why’ through a series of posts and stories.
The beauty of social media is that it can be harnessed as a mega phone, pulling closer the millions of potential customers, it allows us to create a tribe, a community online who align with our brand.
Your business why is more than what you sell or the service you provide, instead it is the heart of your business, the thing that makes it tick. In most instances the best place to start is the reason you started your brand. You need to share your why, not just your what and how.
Not sure what your why is? Now is the time to clarify it, as it will help you to shape how you engage with people, how and where you sell your services or products and in turn allows you to find and engage with the best customers possible.
How To Find Your Why - Task One
Write anything from a sentence to a paragraph about why you started your business, what you hope to achieve and how you can impact your customers with your products or services.
If you are struggling, here are some opening lines to get your started;
I used my expertise in… to create…
I couldn’t find a product/service that worked for me, so I started…
I’m passionate about...and that inspired my to begin…
Try writing as a stream of consciousness, rather than staring at a blank page, just start writing and see what flows. Then give it a little time, go back to it and re-read to see if you think that it captures your why.
How To Find Your Why - Task Two
Who are your competitors? What do you think their why is? This might seem like a lot of work but knowing who your competitors are and what makes them tick will help you ensure that you have ownership of your space within the industry and a clear unique selling point.
How To Find Your Why - Task Three
Ask others, be it people who work in the business, or people close to you and the business. Ask them what they think your why is. Sometimes it takes the views of others, slightly out of business but close enough to understand passion you have for the brand.
Ask them to do the same as you did in Task One, write anything from a sentence to a paragraph sharing why they think you started your business, what they believe you hope to achieve and the ways that can see you and your business can impact customers with your products or services.
How To Find Your Why - What’s Next
Once you have your WHY, write it down, put it somewhere clear where you work and refer to it when it comes to every aspect of your business; be it new products/services, business growth or content both on or offline.
Next up I will share 9 examples of fantastic WHY post templates that you can use to help share the why of your brand.