5 Social Media Trends for 2023
New year, new social media strategy.
If an updated social strategy is on your 2023 agenda, and want to understand the key trends that you need to incorporate and keep an eye on, I have 5 of the best right here!
New year, new social media strategy.
If an updated social strategy is on your 2023 agenda, and want to understand the key trends that you need to incorporate and keep an eye on, I have 5 of the best right here!
📱 EMBRACE TRENDS, BUT MAKE THEM YOUR OWN
It’s not enough to just ‘copy and paste’ viral trends any more, you need to add the unique traits that make your brand presence your own. So yes, utilise those trending TikTok sounds, recreate those dances, jump on those reaction/stitches, but make sure the voice you’re using is your own, and you’ve got YOUR audience in mind.
LATER GOOGLE 👋🏼
There’s been a huge increase in social media users heading to TikTok and Instagram for search instead of the usual search engines.
What does this mean for you? It means if you want your content to get discovered, optimising your posts with keywords is more important than ever.
Get started by making a list of keywords you’d like your brand to rank for and be sure to regularly create social content around them, adding them into the captions as well as the hashtags, along with any copy added to the video itself.
🐐 UGC IS THE G.O.A.T
You simply cannot have missed the influx of brands sharing UCG, user generated content, and the value of it shows no signs of diminishing, in fact a 2021 study revealed that 80% of consumers say UGC highly impacts their purchasing decisions.
Weaving UGC into your social content should be at the forefront of your social plans. If you’re struggling for UGC, you can hire a UCG content creator to do it for you.
These freelancers, focus on creating content that looks like customers content, but you control the narative more. A lot points to these types of creators filling a gap in the market, leading to an increase in micro creators who monetise their creative skills, without the need to post on their own channels.
LINKEDIN AIN’T OVER YET 💻
LinkedIn may be the grandparent of the social media platforms, but that’s not to say that you should be dismissing it, in fact, just like all social platforms, it’s about adjusting how you use it.
Within your business/brand, you have an expert, a voice of understanding, whatever your product or service. Utilise them, make them the face/spokesperson for the brand on LinkedIn.
Creating regular content that people can come to rely on, make the profile a go to place to add value to the brand.
There you have it, 5 ways to bring your social strategy into 2023 and make it work harder for you.
Let me know if you add any of these into your strategy and how they work out for you!
Twitter Analytics For iOS Mobile App Users
At last, Twitter have launched an analytics dashboard for iOS users, allowing for on the move access to engagement and interaction statistics. This post breaks down what they are and how to use them!
At last, Twitter have launched an analytics dashboard for iOS users, allowing for on the move access to engagement and interaction statistics.
First up, you need the latest updated of the app for iPhone, once done, simply click on one of your tweets and nestled below you will see "View Tweet Activity"
How fitting that it would be announced in the form of a tweet, although not from the business itself but from front end engineer Ian Chan Twitter would announce the unveiling of their mobile analytics via a tweet. It's been a long time coming, and I thought I should share what it means for users...
In order to view the analytics data, you simply need to update to the latest version of Twitter for iPhone, click on one of your tweets to get to its detail page and tap “View Tweet Activity.”
You’ll then be presented with a top line range of analytics information, including impressions and engagement any given tweet has received, stats include;
- How many people clicked the link within the tweet
- How many people clicked to expand the tweet
- How many favourites the tweet received
- How many clicked through to your profile or bio
Additionally, it offers tailored analytics depending on the type of tweet, for example if the tweet includes a link, then details of click through will be shown, but also those that are not notable enough for sharing.
As it stands there's no word on Android support yet, but like all things I'm sure it’ll arrive in due course – with more users (and marketers) operating out of their mobile devices, analytics support on mobile has been long overdue and a very welcome addition.
This update will not only assist individuals and SME's who manage social in-house, to get a faster grasp on engagement, it will also improve the on-the-go nature of the industry.
The change is another step forward by Twitter, making data more broadly available to its users, regardless of industry or level of digital marketing skill, it comes off the back of their analytics dashboard that was launched to the public earlier this year.
The tool was initially targeted at Twitter advertisers and publishers, those who are more likely to be tracking things like impressions, replies and clicks on a regular basis in order to analyse their own social media strategies, or that of their clients, as in my case. Previously the company had already offered advertisers data about tweets they’d paid to promote, but the same was not offered to "organic" tweets until the analytics dashboard.
On the web, the dashboard provides understandably more detailed statistics, showing organic impressions and engagements, charts detailing performance, tweet previews and detailed engagement metrics for each post, and the ability to export your data and permalinks for further analysis.
Understanding Instagram Insights
Social media can do so much for businesses, but without analytics how can we know what does and does not work? Which, is why I was thrilled to hear the news that Instagram are preparing to launch a series of new tools for the businesses and brands using the platform, including tools for tracking the analytics around posts, hoorah!
Social media can do so much for businesses, but without analytics how can we know what does and does not work? Which, is why I was thrilled to hear the news that Instagram are preparing to launch a series of new tools for the businesses and brands using the platform, including tools for tracking the analytics around posts, hoorah!
Twitter and Facebook have been on the analytics bandwagon for years and despite Instagram being the fastest growing social platform, they have trailed behind. This is all sure to change in the wake of Facebook acquiring Instagram, the launch of analytics will surely be only the first step in a longer plan to make the platform infinitely more business user friendly.
Up until the last week there has been no clear indication of how these analytics will work, thankfully, thanks to a leak from one of the product’s early testers, and Tech Crunch releasing details, we can now see.
The analytics will be known as Insights, in the same way as Facebook, and will focus on on two main areas: follower demographics and post analytics.
Follower Demographics
The follower analytics section offers demographic details about your audience, including;
location
age
gender
Location information is broken down by both country and city, making local engagement much easier for smaller brands. This kind of reporting allows for a greater insight into the behaviour of followers which in turn provides a lead for content creation.
Knowing where the majority of users are based can also help businesses not only better understand what to post, but when to do it. This may be disrupted by the new algorithmic based timeline that Instagram that personalises each users feed individually, rather than relying on chronological order.
Further to the detailed follower insights, it will also allow accounts to track new followers day to day as well as hour by hour, which can help report on the best post content and times, and in turn bring more followers to the account.
Post Analytics
It appears post analytics will focus simply on the content that is shared and how it is engaged with by tracking:
Impressions - total number of times your posts have been seen
Reach - number of unique accounts that have seen any of your posts
Web Clicks - track how many people click the link in your profile
Follower Activities - insights into most popular times of the day when your followers are using Instagram, which will help dictate posting times.
Top Posts is a separate section within Insights which allows users to see your top posts sorted by impressions for either the past week or month, rather than on a graph, it shows them as an overlaid grid, presenting thumbnails sizes images with impressions added on top.
There is no clear launch date for the Insights launch, however it is expected to land in the next few months and will no doubt be simply the start of a move by Instagram to a more Facebook like business offering.
While Instagram wouldn’t confirm what percentage of its user base now has the new analytics tools, it did confirm their existence. “We are testing new business tools coming to Instagram in a few months,” an Instagram spokesperson said.
I must admit for me, the launch of Insights will allow me to focus more importance on Instagram as I can report on it, I can show impressions and understand users in the same way I already do with Facebook, Twitter and LinkedIn.
You can get in touch with me on here, or find me over atwww.emmalouisetrotter.com or of course email me hello@emmalouisetrotter.com