5 ways you can use Chat GPT to boost your marketing plans

Chat GPT is currently one of the most trending topics in the market, and for good reason, it’s a game changer, no doubt.

In basic terms it’s an excellent assistant, capable of performing basic tasks with just a few lines of well thought out commands. The more accurate and detailed your command, the better the outcome. Think of your commands like a brief, the more they have in them, the greater the output.

The seemingly magical capabilities come from Chat GPT’s dense neural network of more than 175 billion parameters and insane natural language processing abilities.

But if you’re honest with yourself, and me, you have no idea how to use it for your own businesses marketing or content strategy.

This blog post contains 5 practical ways to use ChatGPT for Social Media Marketing.

1.📆 Create Content Calendars 📆

One of the best ways to use Chat GPT is to help support your content creation, whether that is a monthly social media plan, email marketing topic list or web content.

As I mentioned previously, it’s all about the command, so the more you focus, the more detail you add, the better the output. It’s not just the type of content you need to ask for, but the format too.

Command: Create a social media content calendar for a new vegan donut bakery in Middlesborough. I want the calendar for April 2023 in a tabular format, including the date, post idea, and caption.

2.#️⃣ Find Relevant Hashtags #️⃣

Don’t know which hashtag to use in your post? Struggling to cut through the noise on Instagram? Ask ChatGPT for help! Even better, you can alter the provided command, to find hashtags by caption or goal.

Command: List of the hashtags related to Vegan Donuts

3.🤳 Find Influencers for your campaigns 🤳

Thinking of working with influencers, but not sure where to start looking for the right ones for you and your campaign.

ChatGPT can find influencers in your niche, giving you a starting off point for campaign. Again, as before, the more information you add in the better. Be that locations, niche and platform along with your goal.

Command: Find me 10 UK Instagram influencers who focus on vegan lifestyle and food with more than 5000 followers

4.📝 Write Social Posts📝

As we saw earlier Chat GPT can help you create content plans, but it can go one step further. It can help you generate the actual posts, from simple call to action captions to detailed content that offers value and insights to your followers/prospective customers.

Take the following prompt, for example:

Command: Act like you are a highly experienced social media copywriter. Write an effective post on how to make more sustainable lifestyle choices. The post should be engaging and start with a solid hook to grab the reader’s attention.

5.🛒 Social Media Ad Copy🛒

Social media ads send most people into a tailspin, if that sounds about right, I’m pretty sure most of that is down to two things, the copy for the ads, and the audience you want to see said ads. Chat GPT can come in handy, firstly you can use it to generate ad copy for various platforms, the secondly generate Take the following prompt, for example.

Command 1: Create me a Facebook Ad copy for a vegan donut shop in the north of England

Command 2: Create me a Facebook Ad audience for a vegan donut shop in the north of England

So, there you have it, 5 ways you can use Chat GPT to help support and boost your social media presence.

I would love to know if you put any of these into practice, and how you get on with it!

Key Dates Your Business Can Benefit From In 2023

New year, a new fire in your belly when it comes to your brands’ social presence, but find yourself a few months in and not much has changed? This post will help with that. 

Whilst it can seem that there is a National Something Or Other Day constantly, it would be remiss to ignore them all, as it might just be they provide you with anything from inspiration to a tool to advance your product or service. 

To help you get started, I've pulled together a handy list! 

January

DRY JANUARY

Sell alcohol so think this is off the cards for you to engage with, wrong! In fact, it allows you to show the wider reach of your offerings, such as non-alcoholic versions of beverages, or indeed soft drink options that are a little more interested than the norm. 

VEGANUARY 

Where does your brand sit with vegan morals? Are you a vegan and cruelty-free skincare brand? Now is the time to shout about it. Are you a restaurant that could look to offer more vegan options? Use it as a chance to shine and welcome those customers who may have previously felt excluded.

27TH JANUARY - NATIONAL STORYTELLING WEEK

This is a fantastic opportunity for brands, inspire customers to share their stories with you, be it about the first time they experienced your product/service. Tell the story of your brand, how did your business begin?

February

LGBT History Month

The Proud Trust training and education has a simple, easy to use, education and resource pack fo

FEBRUARY5TH: Yorkshire Pudding Day

Who doesn't love Yorkshire Puddings, if you're a foodie or drinks brand, this is a clear opportunity to develop a deeper relationship with your customers by asking them to get involved. Even if you’re not in the food industry, there’s content out there to be created.

Create a fun quiz which works out the best way to make them, eat them etc based on your job role, date of birth, favourite meal...the possibilities are endless!

You could even host a Yorkshire Pudding workshop!

FEBRUARY 13TH: PANCAKE DAY

Whether it’s a pancake race outside with all your staff which you share on social and allow customers to vote on or choose the winner, a special menu or just a special 'flipping amazing' offer for that day only, this is a day when everyone is ready to get involved for the sake of delicious pancakes.

FEBRUARY 13th/14TH: galentines/VALENTINE’S DAY

The day of love, or the day where you can share a little cynicism! Whichever works best for your business. 

Florists, make sure you have roses in stock and make it easy for people to buy, fashion stores get your date-worthy outfits front and centre, coffee shops add a free heart-shaped cookie on the side of all coffees when people share their best date stories using a hashtag you create.

Online businesses, declare your love for your own customers with a flash sale or special offer, give people time to prepare for it and stress the urgency of the sale/discount. 

March

MARCH 1ST: ST. DAVID’S DAY

St. David is the patron saint of Wales. Welsh businesses take note! Travel companies that have venues in Wales, take notice. Brands who sell Welsh items, take notice and fly the flag high! 

MArch 2nd: World Book Day

World Book Day is a charity event held annually, where every child in full-time education in the UK is given a voucher to be spent on books; the event was first celebrated in the United Kingdom in 1995.

Share your teams favourite childhood books, theme content around famous characters.

MARCH 17TH: RED NOSE DAY

No matter your business, this is a perfect time for you all to get red noses on and be part of one of the country’s biggest charity days, it's a great way to get staff and customers involved and engaging with each other. This is a fantastic opportunity to create funny or moving video content, whilst doing your bit for the charity.  

MARCH 19TH: MOTHER’S DAY

This is a wonderful opportunity to stray away from the norm, inspire customers to be kind, to share the love for their mums. Share a little insight into your team members, share candid moments about their lives, customers relate to that and it reminds them that behind every business are real people with real lives! 

If you have products that fit well with the day, then by all means share, offer and promote. Flowers, gifts, eating out etc, make sure you let them know in person, online and via mailing lists. Make it timely and focus on the feelings and memories you can create, rather than on the material possessions. 

MARCH 22nd: ramadan begins

Even if you, as a brand, don’t observe Ramadan, showing support and care for other communities and religions is always a good idea. Depending on the type of brand/business you are, you can go for something as simple as acknowledging the day, through to sharing insights from team members who observe it, or how your local community honours it.

April

APRIL 7th - 10th: EASTER weekend

Do something unexpected, as well as the usual promotions. Get the local businesses together and host an egg hunt, bonnet contest or chocolate egg workshops. There are so many engaging ways to celebrate that don't simply involve making that sale!

Don't forget your online presence too, hide Easter eggs in your images, treat customers to Easter giveaways, invite followers to get creative. 

APRIL 21ST: NATIONAL TEA DAY

Can you even be British if you don't have an opinion about tea! Fan the flames of national pride and get a conversation going! In-store give away free cups of tea, if you’re a coffee shop, concentrate on all the ways you can have tea, iced, hot, in baking... 

May

Bank Holiday - 1st, 8th & 29th 

Make the most of people having the day off work (in most cases) - give people a really good reason for getting out of the house and trying your products or services.

in 2023 we have an extra day off in May for the Kings Coronation.

Think of the things people love doing on Bank Holidays, BBQ, spending time with family, getting outside, then find a way your business can link in with that. It doesn't have to be groundbreaking, but it does need to be on-brand to convince people to spend with you.

May 20th: World Bee Day

On this day Anton Janša, the pioneer of beekeeping, was born in 1734. The purpose of the international day is to acknowledge the role of bees and other pollinators for the ecosystem.

Share recipes for honey, ways to make your work or home bee friendly.

June

June 18th: Father’s Day

If your business has items that will make dad’s day then put them upfront and centre and try putting them on offer so little ones, and slightly bigger ones, can help show their dad some appreciation on this day.

June 19th- 25th: National Picnic Week

National Picnic Week aims to provide picnic tips, picnic hotspots, and everything surrounding picnics to help the nation roll out their picnic rugs and embrace British summertime wherever you are..

Share favourite picnic treats, best places to have a picnic, gadgets for the ultimate picnic.

July

JULY 3RD: Wimbledon starts

Wimbledon is a national treasure, embrace the joy of the court.

Recipes for Pimms, if players were ‘insert your product’ who would they be, brands own tennis championship.

JULY 7TH: WORLD CHOCOLATE DAY

Everyone, take note! If you are a B2B business, send your main customers a box of chocolates, treat your staff to a chocolate bar. 

If you're a B2C business then think of the ways you can add value to customers already shopping with you.

If you have a cafe or restaurant, use this day to amplify your USP, rather than simply offering a discount on normal items, how about creating a specific chocolate menu, chocolate tea, curry, salad dressing, cocktails, they can all be created with a touch of chocolate. 

August

AUGUST 20TH: FIFA Women’s World Cup Final

After the impact of the Women’s Euros last year, we can only imagine the impact of the World Cup. Run campaigns that align with the matches, get creative with guessing the scores, discounts/offers if we win.

AUGUST 24TH: Burger day

Treat the team to a bbq, send your clients everything they need to make the best burgers. Sometimes the simple ideas are the best!

Top tier of burger joints, best toppings, how to grill the perfect patty.

AUGUST 28TH: BANK HOLIDAY

Replicate what worked in May, customers will make it clear what they engaged with most, so give them it in bucket loads!

September

September 8th: International Literacy Day

Help a local library, or school, with books. Team up with teenager youth clubs etc to help with literacy.

September 23rd: first day of autumn

New season, new trends. Focus on how your brand can add value in the new season. How to guides, best way to embrace autumn, best recipes. Get the whole team involved.

October

OCTOBER: Breast Cancer Awareness/stoptober

Get the whole team involved with something for charity. Add a donation from the business to all orders in the month. Share guidance to help people gain early diagnosis.

Support your team with quitting smoking.

OCTOBER 31ST: HALLOWEEN

Get the costumes on, seriously it's the most fun day of the year! Get the camera out and make sure your social followers know you’re taking part and give them a chance to get involved and win! in fact, Go to town on the decorations and the spooky puns! 

November

MOVEMBER

As with Red Nose Day, getting your staff and customers involved in the greater good together can only lead to great things.  health. Whether you encourage beard-growing staff to take part or stick a fake ‘tache onto others. The moustache has also become super trendy in recent years, so maybe you already have items (or have some shaped biscuits your coffee shop can bake) to sell as part of the theme and remember to have some proceeds go to the good cause it stands for.

NOVEMBER 11TH: REMEMBRANCE DAY

Whilst this is a sober event, it's important your business do its bit by showing support. Make sure your staff wear poppies, where possible, uphold the 2-minute silence at 11 am. Be aware that working this day into your marketing in any other way is likely to be considered poor taste.

December

DECEMBER 24TH: CHRISTMAS EVE

The final push before Christmas and prime for people who haven’t finished their shopping and will be on a mission to do so, make sure you’re letting everyone know that your items are the perfect finishing purchase for their Christmas.

If you're an online business that cannot deliver items the same day, then make it easy for people to purchase them and download them to give as a gift!  

DECEMBER 25TH-31ST: SALE 

Christmas Day and the week that follows is one of the busiest shopping periods online, ensure your business is set up for that push and increase in sales, especially if you have discounts.

So there you have it, a snippet of insight into some of the days you can capitalise upon, regardless of your industry!
 

5 Social Media Trends for 2023

New year, new social media strategy.

If an updated social strategy is on your 2023 agenda, and want to understand the key trends that you need to incorporate and keep an eye on, I have 5 of the best right here!

📱 EMBRACE TRENDS, BUT MAKE THEM YOUR OWN

It’s not enough to just ‘copy and paste’ viral trends any more, you need to add the unique traits that make your brand presence your own. So yes, utilise those trending TikTok sounds, recreate those dances, jump on those reaction/stitches, but make sure the voice you’re using is your own, and you’ve got YOUR audience in mind.

LATER GOOGLE 👋🏼

There’s been a huge increase in social media users heading to TikTok and Instagram for search instead of the usual search engines.  

What does this mean for you? It means if you want your content to get discovered, optimising your posts with keywords is more important than ever. 

Get started by making a list of keywords you’d like your brand to rank for and be sure to regularly create social content around them, adding them into the captions as well as the hashtags, along with any copy added to the video itself.

🐐 UGC IS THE G.O.A.T

You simply cannot have missed the influx of brands sharing UCG, user generated content, and the value of it shows no signs of diminishing, in fact a 2021 study revealed that 80% of consumers say UGC highly impacts their purchasing decisions.

Weaving UGC into your social content should be at the forefront of your social plans. If you’re struggling for UGC, you can hire a UCG content creator to do it for you.

These freelancers, focus on creating content that looks like customers content, but you control the narative more. A lot points to these types of creators filling a gap in the market, leading to an increase in micro creators who monetise their creative skills, without the need to post on their own channels. 

LINKEDIN AIN’T OVER YET 💻

LinkedIn may be the grandparent of the social media platforms, but that’s not to say that you should be dismissing it, in fact, just like all social platforms, it’s about adjusting how you use it.

Within your business/brand, you have an expert, a voice of understanding, whatever your product or service. Utilise them, make them the face/spokesperson for the brand on LinkedIn.

Creating regular content that people can come to rely on, make the profile a go to place to add value to the brand.

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There you have it, 5 ways to bring your social strategy into 2023 and make it work harder for you.

Let me know if you add any of these into your strategy and how they work out for you!