5 ways you can use Chat GPT to boost your marketing plans

Chat GPT is currently one of the most trending topics in the market, and for good reason, it’s a game changer, no doubt.

In basic terms it’s an excellent assistant, capable of performing basic tasks with just a few lines of well thought out commands. The more accurate and detailed your command, the better the outcome. Think of your commands like a brief, the more they have in them, the greater the output.

The seemingly magical capabilities come from Chat GPT’s dense neural network of more than 175 billion parameters and insane natural language processing abilities.

But if you’re honest with yourself, and me, you have no idea how to use it for your own businesses marketing or content strategy.

This blog post contains 5 practical ways to use ChatGPT for Social Media Marketing.

1.📆 Create Content Calendars 📆

One of the best ways to use Chat GPT is to help support your content creation, whether that is a monthly social media plan, email marketing topic list or web content.

As I mentioned previously, it’s all about the command, so the more you focus, the more detail you add, the better the output. It’s not just the type of content you need to ask for, but the format too.

Command: Create a social media content calendar for a new vegan donut bakery in Middlesborough. I want the calendar for April 2023 in a tabular format, including the date, post idea, and caption.

2.#️⃣ Find Relevant Hashtags #️⃣

Don’t know which hashtag to use in your post? Struggling to cut through the noise on Instagram? Ask ChatGPT for help! Even better, you can alter the provided command, to find hashtags by caption or goal.

Command: List of the hashtags related to Vegan Donuts

3.🤳 Find Influencers for your campaigns 🤳

Thinking of working with influencers, but not sure where to start looking for the right ones for you and your campaign.

ChatGPT can find influencers in your niche, giving you a starting off point for campaign. Again, as before, the more information you add in the better. Be that locations, niche and platform along with your goal.

Command: Find me 10 UK Instagram influencers who focus on vegan lifestyle and food with more than 5000 followers

4.📝 Write Social Posts📝

As we saw earlier Chat GPT can help you create content plans, but it can go one step further. It can help you generate the actual posts, from simple call to action captions to detailed content that offers value and insights to your followers/prospective customers.

Take the following prompt, for example:

Command: Act like you are a highly experienced social media copywriter. Write an effective post on how to make more sustainable lifestyle choices. The post should be engaging and start with a solid hook to grab the reader’s attention.

5.🛒 Social Media Ad Copy🛒

Social media ads send most people into a tailspin, if that sounds about right, I’m pretty sure most of that is down to two things, the copy for the ads, and the audience you want to see said ads. Chat GPT can come in handy, firstly you can use it to generate ad copy for various platforms, the secondly generate Take the following prompt, for example.

Command 1: Create me a Facebook Ad copy for a vegan donut shop in the north of England

Command 2: Create me a Facebook Ad audience for a vegan donut shop in the north of England

So, there you have it, 5 ways you can use Chat GPT to help support and boost your social media presence.

I would love to know if you put any of these into practice, and how you get on with it!

5 Social Media Trends for 2023

New year, new social media strategy.

If an updated social strategy is on your 2023 agenda, and want to understand the key trends that you need to incorporate and keep an eye on, I have 5 of the best right here!

📱 EMBRACE TRENDS, BUT MAKE THEM YOUR OWN

It’s not enough to just ‘copy and paste’ viral trends any more, you need to add the unique traits that make your brand presence your own. So yes, utilise those trending TikTok sounds, recreate those dances, jump on those reaction/stitches, but make sure the voice you’re using is your own, and you’ve got YOUR audience in mind.

LATER GOOGLE 👋🏼

There’s been a huge increase in social media users heading to TikTok and Instagram for search instead of the usual search engines.  

What does this mean for you? It means if you want your content to get discovered, optimising your posts with keywords is more important than ever. 

Get started by making a list of keywords you’d like your brand to rank for and be sure to regularly create social content around them, adding them into the captions as well as the hashtags, along with any copy added to the video itself.

🐐 UGC IS THE G.O.A.T

You simply cannot have missed the influx of brands sharing UCG, user generated content, and the value of it shows no signs of diminishing, in fact a 2021 study revealed that 80% of consumers say UGC highly impacts their purchasing decisions.

Weaving UGC into your social content should be at the forefront of your social plans. If you’re struggling for UGC, you can hire a UCG content creator to do it for you.

These freelancers, focus on creating content that looks like customers content, but you control the narative more. A lot points to these types of creators filling a gap in the market, leading to an increase in micro creators who monetise their creative skills, without the need to post on their own channels. 

LINKEDIN AIN’T OVER YET 💻

LinkedIn may be the grandparent of the social media platforms, but that’s not to say that you should be dismissing it, in fact, just like all social platforms, it’s about adjusting how you use it.

Within your business/brand, you have an expert, a voice of understanding, whatever your product or service. Utilise them, make them the face/spokesperson for the brand on LinkedIn.

Creating regular content that people can come to rely on, make the profile a go to place to add value to the brand.

---

There you have it, 5 ways to bring your social strategy into 2023 and make it work harder for you.

Let me know if you add any of these into your strategy and how they work out for you!

Social Media Trends - When to jump in & when to hold back!

Snap Maps, Insta-stories, Facebook Live...just a few of the new social media changes that have happened in the last 12 months, and as a brand it can be very, very hard to know which you should get involved in and which should be left alone.

FOMO (fear of missing out) is not exclusive to individuals watching their mates have fun without them, in fact businesses left right and centre are jumping on social trend bandwagons so they don't feel left behind by competitors. Let me tell you now; not all trends fit all brands and not all brands fit all trends, so there is a time and place for jumping and a time for sitting back and waiting.

Digital trends pop up as often as fashion and foodie trends, some become a household name, while others are gone before the world even knows they existed. Due of the sheer number of these trends and the volatility of them, it is genuinely physically impossible for brands to react to every single one of them. However, there are a few that are a necessity in order to remain relevant with your audience. Herein lies the challenge; knowing the difference.  

The key words in the above sentence are 'your audience' - if you are unsure of your audience, differentiating between the trends you should and shouldn't spend time on becomes a minefield. If you find yourself struggling every time a new trend emerges, I strongly implore you to take some time out and really break down who your audience is, how they consume digital media and then begin again looking at social media and trends. 

So you are presented with a new social trend, this is what should happen next;

Weigh the value of the trend firstly in the amount of time and investment it will take to act on it. For example, is it a whole new platform, that needs strategy and research? Does it need establishing before you can fully embrace it? Are there niche intricacies that will add time onto team members? 

Or is it simply a trend within a platform? Such as snappy stop motion videos, a new hashtag, or style of content similar to insta-stories?

Once you have taken that into account, you can begin to make plans for how much time/money/consideration needs to be allocated and from there, what you need from the platform/trend. 

In the case of a trending hashtag for example, it can be beneficial to hop on the bandwagon and take the opportunity to get involved, if it is in keeping with your brand, ethos, product and audience. Hashtag Hijacking is a thing and it happens regularly, but has to be done in a very intelligent way! Not in the way that Entemann's sweets did it;

In July 2011, Entenmann’s told Twitter followers they should feel #NotGuilty about eating the brand’s low-calorie sweets.

The hashtag was already trending. But it wasn’t because of past Entenmann’s tweets. “Not guilty” was the verdict of the Casey Anthony trial, which revolved around the death of her two-year-old daughter.

The twittersphere largely didn’t appreciate the post. And social media reporters were quick to cover the story.

Entenmann’s deleted the tweet and apologised. The public relations team claimed ignorance, but the twittersphere can’t be certain if it was accidental.

It's imperative to research a hashtag before you, as a brand or individual, jumps into the conversation by using it. I wrote in more depth about this in my Hashtag 101 post. 

Before you get involved ask yourself these questions;

• Is it in line with our message/manifesto/brand?
• Are our customers or potential customers already engaging with it?
• How can we transform engagement on social media into real engagement with customers or potential customers
• What do you want from your involvement? Is it to be 'part of the crowd' or do you have a genuine opinion/reason for engaging?

Once you've asked yourself those questions, if it feels right to get involved then throw yourself into it, if not then be satisfied that with the speed of social media, there will be another opportunity imminently. 

Engagement about trending issues in your industry or customer concerns can establish your brand as a thought leader in the eyes of your consumers, however a misuse of this can have a severely detrimental affect on your business and how it is viewed by consumers.

Hopefully this has helped you work out how to tackle social media trends, however if you would like some more help you can of course contact me.

Fancy getting little snippets of social media news, insights and hacks in your inbox weekly? They you need to sign up to my newsletter, as that's exactly what it does!