5 Social Media Trends for 2023

New year, new social media strategy.

If an updated social strategy is on your 2023 agenda, and want to understand the key trends that you need to incorporate and keep an eye on, I have 5 of the best right here!

📱 EMBRACE TRENDS, BUT MAKE THEM YOUR OWN

It’s not enough to just ‘copy and paste’ viral trends any more, you need to add the unique traits that make your brand presence your own. So yes, utilise those trending TikTok sounds, recreate those dances, jump on those reaction/stitches, but make sure the voice you’re using is your own, and you’ve got YOUR audience in mind.

LATER GOOGLE 👋🏼

There’s been a huge increase in social media users heading to TikTok and Instagram for search instead of the usual search engines.  

What does this mean for you? It means if you want your content to get discovered, optimising your posts with keywords is more important than ever. 

Get started by making a list of keywords you’d like your brand to rank for and be sure to regularly create social content around them, adding them into the captions as well as the hashtags, along with any copy added to the video itself.

🐐 UGC IS THE G.O.A.T

You simply cannot have missed the influx of brands sharing UCG, user generated content, and the value of it shows no signs of diminishing, in fact a 2021 study revealed that 80% of consumers say UGC highly impacts their purchasing decisions.

Weaving UGC into your social content should be at the forefront of your social plans. If you’re struggling for UGC, you can hire a UCG content creator to do it for you.

These freelancers, focus on creating content that looks like customers content, but you control the narative more. A lot points to these types of creators filling a gap in the market, leading to an increase in micro creators who monetise their creative skills, without the need to post on their own channels. 

LINKEDIN AIN’T OVER YET 💻

LinkedIn may be the grandparent of the social media platforms, but that’s not to say that you should be dismissing it, in fact, just like all social platforms, it’s about adjusting how you use it.

Within your business/brand, you have an expert, a voice of understanding, whatever your product or service. Utilise them, make them the face/spokesperson for the brand on LinkedIn.

Creating regular content that people can come to rely on, make the profile a go to place to add value to the brand.

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There you have it, 5 ways to bring your social strategy into 2023 and make it work harder for you.

Let me know if you add any of these into your strategy and how they work out for you!

3 Social Media Building Blocks

In a world of quick wins and fast tips, one thing that often gets overlooked in all of the detail is a more general approach to social media for businesses and entrepreneurs.

So I thought I would share 3 of the best building blocks needed to get the most from your brands social media, today, tomorrow and long into the future, regardless of trends or hype.

COMMIT

Make a commitment to social media, then make a commitment to making a commitment to social media.

It’s hard to grow an audience and create consistently great content. However, all too often brands give up on social media after just a few months, because they throw themselves into it with gusto, then lose momentum and then interest…

It’s thought to take between 8-12 months to really get the hang of social, in that time you need to not only figure out what resonates with your audience, but also what works for your brand and how to maximise your presence across platforms.

It all starts with planning. Create a social media strategy and write it down in order to hold your business accountable. Include your brands company mission statement, social goals and content plan. A great foundation to build on.

LISTEN THEN PROMOTE

There seems to be a trend for brands on social media to push out lots of content, but entirely miss the gold mine that is the people who follow them.

Your customers are the best source of inspiration for content, by simply looking at their frequently asked questions, or what people are asking on social media, you have a wealth of content inspiration.

Then once they share with you, LISTEN TO THEM, and utilise their insights and maximise them, create content in line with what they are showing you they want/need.

If you’re stuck on what to post, look to your customers first for ideas before anything else.

MAXIMISE YOUR CONTENT

You’ve taken the time to create the content, so why waste opportunities? Instead, you must become a master of your content.

It’s easy to forget that it’s not always necessary to continuously send out brand new content to be successful. From everything I’ve seen, the more you can repurpose and make your content feel fresh in a variety of ways the less content you’ll actually have to put out and the more success you’ll have. Seems simple doesn’t it? And it can be!

Create sharable graphics that can be dotted throughout your content, making it easy for readers to share in an expressive and engaging way, rather than simply sharing a link. Video content can do the same thing, it’s easy to share, easy to engage with, easy to reuse.

Every time you create content, also create 2-3 other pieces of shareable content to accompany it. That way if the link doesn’t resonate then the video might. Or if the video falls short, maybe it makes for good Instagram Stories.

FIND YOURSELF SPENDING HOURS ON YOUR BRANDS SOCIAL MEDIA, YET NEVER GETTING ANYWHERE?

MY NEW COURSE, LESS FAFF MORE KICK ASS, LAUNCHES ON JUNE 1ST

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How Your Brand Can Embrace Social Media At Times Of Uncertainty

DON'T DITCH SOCIAL MEDIA!

I know in these times of uncertainty, it can feel overwhelming to think about keeping calm and carrying on when it comes to your brand's social media.

But let me tell you, now is not the time to retreat, it's the time to embrace these exceptional free tools that allow you direct access to your customers.

But, understandably, like a lot of people, you are struggling to navigate the online world during this pandemic, I created an e-book to help!

It's free, it's yours to use and help you however you need it. Click HERE to download your own copy including the worksheets.

Share it far and wide and help other brands, no matter their size in this strange time!

If you need support or guidance don't hesitate to get in touch here or email me hello@emmalouisetrotter.com